Social media marketing και διαφήμιση στα social media iTrust

Social Media Marketing

Nutzen Sie Social Media richtig – denn Social Media Marketing bedeutet mehr als nur die Summe Ihrer Posts und Follower.

Die sozialen Medien geben Ihnen die Gelegenheit, jene Menschen anzusprechen, die bereit sind mit Ihrer Marke zu interagieren und Ihre Produkte oder Services zu erwerben. Ihre Strategie in den Sozialen Medien setzen wir in die Tat um, Sie freuen sich über die Ergebnisse.

Die sozialen Medien sind ein Ort, an dem Menschen mit Marken in direkten Kontakt treten können. Diese Unmittelbarkeit ist Ihre Chance, wenn Sie sie wahrnehmen. Ihre potenziellen Kunden erwarten von Ihnen Unterstützung, Antworten und Inspiration bei jedem Schritt Ihres digitalen Lebens.
Und sollten Sie nicht präsent sein, wird eine andere Marke Ihren Platz einnehmen.

Werbung und Marketing in den sozialen Medien bietet Ihnen fünf grundlegende Vorteile, die Ihnen andere Kanäle nicht so einfach bieten können.

Reach your perfect audience where they are and see your engagement, traffic, and revenue skyrocket!

No matter who your customers are or what they do, chances are that a social media marketing agency can help you find them and interact with them on a daily basis. After all, 4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015 (

Does your business have the confidence it needs from social media networks, however? Build your brand awareness across the most popular social media platform on the web and create meaningful connections with your customers and followers through social media marketing. We’ll be glad to show you how!

iTrust Digital Marketing Agency offers creative, robust social media marketing services from small businesses, enterprises, and even bigger, multiple-location companies. It doesn’t matter whether you own a startup of a Fortune 500 company. Our team of social media marketing experts will help you create your campaign from scratch and launch it all the way to the stars!

Partner up with us and let us show you how!

Develop brand awareness and build up a follower base

Expanding your follower base on social media networks and platforms is a great way to increase word of mouth and referrals. We’ll make sure your followers match the demographics, interests, and behaviors of your typical customers, and that your content get before the right eyes.

Engage with your customer audience and build authentic relations

Much more than just products or services, people crave authentic connections. By helping you engage with your audience on your social media posts, we can make sure that you’re building such authentic relations with them – which, in turn, will make them more likely to trust you and buy from you.

Increase website exposure and gain increased traffic and conversions

Any change to your website traffic will directly affect your lead acquisition, sales, and revenue. We’re experts at developing social media marketing campaigns and social media ad campaigns that will drive high volumes of traffic straight to your website, and even maximize conversions via social ads retargeting.

All that sounds pretty good, right? We can make it work for you and your business, too – all you have to do is give us the green light.

Let’s get talking!

What is social media marketing and what does it include?

It’s simple, really. Social media marketing is the use of social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase your sales.

The specifics of creating, finetuning, and managing a social media marketing campaign can get a bit more complicated than that, but the basis of it all doesn’t change: social media marketing is all about creating brand awareness and direct, unique connections with your customer audience.

How can social media marketing help my business grow?

Just think of the amount of people on social media that we mentioned earlier. Statistically, a very large portion of your customer audience is bound to be on social media, too, and interact with and through it on a daily basis.

With social media marketing, your goal is to put your strategic social media content and/or social ads in front of them where they’re already scrolling and spending their time. That kind of valuable, extensive and targeted exposure can build vivid and personal connections with your customers that no other marketing and advertising channel can.

By leveraging these connections, you have a chance to further engage with your customer audience, maximize your brand awareness and reach, get qualified leads, and ultimately turn them into conversions.

Here’s just a few relevant statistics:

  • Facebook has 1.96 billion daily active users as of Q1 2022.  
  • Users spend an average of 19.6 hours a month on Facebook. 
  • 77% of social media marketers say social media marketing has been somewhat to very effective for their company this year. 
  • What’s more, 37% of marketers who said social media marketing was somewhat to very ineffective cited COVID-19, likely due to the rapid change in strategy. 
  • 79% of people say that user-generated content on social media significantly impacts their purchasing decisions. 
  • Answering a complaint on social media can increase customer advocacy by 25%. 


Do I really need a social media marketing agency?

Well, it depends. Do you want to upscale the growth of your business and leave your competition in the dust?

There’s no silver bullet when it comes to growing a business, but if there’s one tactic that can really help get the ball rolling, it’s social media marketing.

So if the answer is yes, then yes, you need a social media marketing agency.

Social media marketing allows you to showcase what your brand has to offer to the right people, at the right time – exactly when they’re ready to convert. If you want to maximize those customer touchpoints and conversion opportunities, your social media marketing campaign and content must always be up to snuff.

That’s where social media marketing agencies come into play. Trying to determine your social media marketing goals, build a campaign around them, implement it, and manage it in real time… all that would probably be a waste of time and money if you set out to do it yourself.

Partnering up with the right social media marketing agency, on the other hand, will leave the heavy lifting to the experts and free up all that time for you, so you can focus on what you do best; finding new ways to make the lives of your customers happier and better!

How can I decide which social media marketing agency to partner up with?

Choosing the right social media marketing agency can be tough, especially if you have never worked with one before. These are the reasons why our own customers and partners picked us as their social media marketing agency.

Not to toot our own horns, but judging from the fact that they’re satisfied with the results and our partnership is still going strong, we’re going to go on and say it’s a good list of things to look out for when deciding on which social media marketing company to work with:

We know when to take initiative (and when to run things by you first.)

Above all else, we never forget it’s your brand and your campaign. We’ll sit down with you and work on a mutually agreed upon social media strategy.

Then we get to work on implementing it in a seamless manner that requires very little effort on your side, but still grants you control over everything.

That way, all of the deliverables are first run by you and there are no unpleasant surprises.

We know how to use your budget in the most effective way possible.

No matter your budget, we always prioritize finding ways to get you the most proverbial bang for your back that we can.

To speak plainly, we don’t want you to blow all your social media marketing budget on paying us a high social media marketing agency retainer.

We only ask you to pay us for the true cost of our services and invest the rest in paid advertising that will pay off the most.

We have the social proof to warrant the trust you’re showing them.

You can trust us, and you don’t need to take us at our word for it.

Social media marketing agencies like ours are backed with the social proof that comes with years of creating, launching, and managing hundreds of social media marketing campaigns for dozens of different customers.

That’s the best possible proof we can give you for our results and our integrity, and we’re proud to wear it on our sleeve.

Our approach to social media marketing for businesses

After years of being in the social media marketing game and after creating and managing a few hundred campaigns, we’re proud to say we’ve pegged out a clear and effective way of handling social media marketing: 

1 – We do an in-depth competitor Analysis.

We start with a market analysis of your service areas and industry, then move on to finding local competitors currently outperforming you in audience size and engagement and figuring out the type of content and messaging that performs well in your niche.

2 – We create engaging organic social campaigns

After researching the kind of content that has the highest engagement rates with your audience, we create a content strategy according to it and start scheduling and posting content and monitoring engagement and interaction.

3 – We create data-driven paid social campaigns

To laser-focus your company’s and brand’s message to where it truly matters, we create custom audiences, split-test ad copy and imagery, and optimize the high-performing social ads according to the data we gather.

4 – We track the results and keep you up to date.

We make sure to consistently track all relevant metrics, such as reach, engagement, CTR and ROI, and more. Then we present them to you in clear, transparent, and easy to understand reports so that you always know where your money’s going.

5 – We manage and monitor your brand’s social reputation.

We monitor social media reviews, feedback, and engagement, as well as all mentions, chatter, and the general sentiment about your brand as it appears on all social media platforms and channels.

6 – We gather data and insights and integrate it into your campaigns.

Above all else, we constantly gather all kinds of actionable data and insights and make it our top priority to optimize your social media campaigns according to them. That continuous feedback loop is the backbone of every successful social media marketing campaign, after all!

Of course, implementing such an in-depth, step-by-step social media marketing approach is easier said than done. That’s where our social media marketing experts step in, using their skills and know-how to create and implement the perfect social media strategy for you. 

Ask them how!

Content strategy – the one thing that can make or break your social media marketing

What really differentiates a well-thought-out, winning social media marketing campaign from one that’s simply a money sink is content strategy.

See, knowing what to post, how to research it, how to structure it, and when to post it is not a simple matter. It’s both an art form and a science, and the social media experts that have mastered it are exactly the kind of experts you want working on your social campaigns.

At iTrust, the importance of having a well-researched and carefully implemented content strategy in place is something we’ve all taken to heart – from our freshest interns to the department heads and CEO. Before posting a single piece of content on your social media, we like to figure and plan everything out – from your audience and personas to your content pillars, content calendar, and more!

Let us show you what a proper content strategy can do for your brand and business, and see audience engagement and ROI fly off the charts!

Contact us today!

Frequently Asked Questions

Still have more things you’d like to know about social media marketing? These are some of the questions our own customers frequently ask us, and the answers we give them: 

You can certainly try! The real question, however, isn’t whether you can design, deploy, and manage social media marketing campaigns across multiple social media platforms, but whether you want to. 

Despite what it looks like, that’s not a yes/no question – so let us give you a bit of a reframed answer: social media marketing can be as cheap or expensive as you want it to be. It all depends on the goals, needs, and budget of your business. 

Keep in mind, however, that social media marketing is not an expense, but rather an investment – one that, when planned and executed right, will actually make you exponentially more money than it costs you. 

Now that’s a simple one.

The answer is no – not all digital marketing agencies do social media marketing the same way.

On the one hand, it’s a matter of strategy and philosophy. Different people handle social media marketing in different ways, and with varying degrees of success.

On the other hand, there’s know-how, expertise, and experience. Digital marketing agencies that have spent years planning, implementing, and managing social media marketing campaigns will know what works and what doesn’t, as well as how to make everything work in favor of your business and its growth.

There’s no proper answer to this question because comparing social media marketing with SEO and PPC is an apples and oranges situation.

Moreover, these are different channels and digital marketing tools that are definitely not mutually exclusive. Paid media advertising like Facebook Ads, Google Ads and TikTok Ads often come hand-in-hand with social media marketing, while other digital strategies like SEO and inbound marketing are great ways to complement it.

That largely depends on your target customer audience’s demographics, as well as the specific needs and goals of your business.

According to Statista, some of the biggest social media platforms in 2022 ranked by number of active users are Facebook, YouTube, Instagram, and TikTok.

That’s another easy one! You can contact our team of experienced social media marketing experts right now and tell us all about you, your business, and your goals, and we’ll pick up from there. 

You can leave the rest to us! 

Let’s connect!